Global Digital Channel Onsite Marketing and Optimization Manager - Citi (nam / usa / de / in Plattsburgh, New York For Sale

The Onsite Marketing and Optimization Marketing Sr. Program Manager is responsible for developing and owning global strategies for how the the Onsite Marketing and Optimization channel is leveraged to increase adoption and drive growth in digital acquisitions and engagement with our digital products and services and will significantly influence the allocation/re:allocation of approximately 150MM in marketing dollars and employee resources. This position will be responsible for identifying and assessing existing and emerging opportunities, innovations and trends across the Onsite Marketing and Optimization channel and driving/piloting testing of opportunities and will develop strategies for future absolute and relative growth globally. This role will also lead global Onsite Marketing and Optimization channel adoption and host education and ideation sessions at the regional, country and/or global level. To enable the desired growth in digital marketing and digital engagement globally, this position will: : This role will be responsible for developing a global on:site marketing/optimization strategy, identify best practices in on:site marketing (including placement, creative/copy) and testing, opportunities, trends and innovations. : Will identify best agencies/vendors and negotiate global contracts. This role will also serve as an expert resource globally. : Develop Onsite Marketing and Optimization digital marketing channel and channel mix strategies and direct agencies/vendors in alignment with those strategies. : Identify and document best practices for how Onsite Marketing and Optimization channels should be leveraged : Lead Onsite Marketing and Optimization digital marketing channel adoption. : Identify Onsite Marketing and Optimization digital marketing trends/innovations and bring ideas forward to the Global Consumer Marketing Digital Rapid InnoVation teams or Regional digital marketing teams for testing/proof of concept.8+ years of related experience; the ideal candidate will have deep technical experience in online media/marketing. Experience will be preferably with an established consumer brand or financial services provider with an innovation focus and a strong online presence and/or agency experience at a full service digital agency.,Citi is an equal opportunity and affirmative action employer. Minority/Female/Disability/Veteran,Citi is an equal opportunity and affirmative action employer. Minority/Female/Disability/Veteran,NAM:United States,NAM:United States,NAM:USA:DE:Wilmington, NAM:USA:NY:Long Island City,NAM:USA:DE:Wilmington, NAM:USA:NY:Long Island City,Marketing,Marketing
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