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eted ads. Also brought about by the Internet and the theory of The Long Tail, advertisers will have unique selling proposition" designed to associate each brand with a specific idea in the reader or vThe "art" of technical selling (solution selling) follows a three stage process...f the greatest limitations of the 4 Ps approach "is that it unconsciously emphasizes the inside?out What do they think of the organization and its products or services?budgets online, it is now overtaking radio in terms of market share.[3] In the music industry, many